Canora Diamonds Inc.
Effective Date: 1 June 2026
Last Updated: 1 June 2026
1. Purpose
Canora Diamonds Inc. is committed to full transparency in the sale of diamonds, gemstones, and fine jewellery. This policy sets out how we disclose product characteristics to customers in Canada, the United States, and France, in compliance with applicable laws and industry best practices.
Finished jewellery is manufactured by our partner facilities in India. Country-of-origin and manufacturing disclosures are provided on product pages and order documentation where applicable.
2. Natural vs. Laboratory-Grown Diamonds
2.1 Clear Disclosure
Every diamond sold by Canora Diamonds Inc. is clearly identified as either:
- Natural Diamond — formed naturally in the earth over billions of years; or
- Laboratory-Grown Diamond (Lab-Grown) — created in a controlled laboratory environment using HPHT (High Pressure High Temperature) or CVD (Chemical Vapour Deposition) methods.
This disclosure appears on:
- Product pages on our website;
- Order confirmations and invoices;
- Grading reports and certificates (where applicable);
- Physical packaging and documentation accompanying the diamond.
We never represent lab-grown diamonds as natural diamonds.
2.2 Regulatory Compliance
| Region | Applicable Standards |
|---|---|
| United States | FTC Jewelry Guides (16 CFR Part 23) — lab-grown diamonds must be clearly disclosed; terms such as "lab-grown", "laboratory-created", or "laboratory-grown" are used |
| Canada | Competition Act and Competition Bureau guidance — accurate representation of product origin |
| France / EU | EU Jewellery Directive, French Consumer Code, and CNCD (Centre National de la Confiserie, Joaillerie, Bijouterie, Bijouterie-Orfèvrerie, Horlogerie) guidance |
3. Diamond Quality Characteristics
For all diamonds, we disclose the following where applicable:
| Characteristic | Description |
|---|---|
| Carat Weight | Weight to two decimal places (e.g., 1.02 ct) |
| Cut | Cut grade (e.g., Excellent, Very Good, Good) or cut description |
| Colour | Colour grade on the GIA scale (D–Z for white diamonds) or fancy colour description |
| Clarity | Clarity grade (e.g., FL, IF, VVS1, VS1, SI1) |
| Shape | Round, oval, emerald, pear, cushion, princess, marquise, heart, radiant, asscher, etc. |
| Measurements | Length × width × depth in millimetres (for loose diamonds) |
| Fluorescence | None, faint, medium, strong, or very strong |
| Polish & Symmetry | Where graded |
| Origin | Natural or laboratory-grown |
4. Grading Reports and Certificates
Where a diamond is accompanied by an independent grading report, we disclose:
- The name of the grading laboratory (e.g., GIA, IGI, GCAL, HRD, AGS);
- The report/certificate number;
- Whether the report is laser-inscribed on the diamond girdle.
Grading reports represent the opinion of the issuing laboratory. Canora Diamonds Inc. does not guarantee that another laboratory would assign identical grades.
5. Treated Diamonds and Gemstones
5.1 Treatments
If a diamond or gemstone has been treated to enhance its appearance, we disclose the treatment type, including but not limited to:
- Laser drilling;
- Fracture filling;
- High-temperature annealing;
- Irradiation;
- Diffusion treatment;
- Oiling (emeralds);
- Heat treatment (sapphires, rubies).
Treated stones are priced accordingly and disclosed at the point of sale.
5.2 Synthetic Gemstones
Synthetic (lab-created) gemstones other than diamonds (e.g., lab-created sapphires, emeralds) are clearly identified as synthetic or lab-created, not natural.
6. Conflict-Free Diamonds
Canora Diamonds Inc. is committed to sourcing natural diamonds that are conflict-free, in compliance with:
- The Kimberley Process Certification Scheme (KPCS);
- The World Diamond Council (WDC) System of Warranties;
- Applicable UN sanctions and national laws.
We do not knowingly source diamonds from conflict-affected areas that fund armed groups or contribute to human rights abuses. See our Responsible Sourcing Policy.
7. Jewellery Metal Disclosure
We disclose the metal composition of all jewellery:
| Description | Standard |
|---|---|
| Solid Gold | Karat (e.g., 14K, 18K) and colour (yellow, white, rose) |
| Platinum | Stated as platinum (minimum 950 fineness) |
| Gold Vermeil | Identified as vermeil (sterling silver base with gold plating); plating thickness disclosed where relevant |
| Gold-Plated | Identified as gold-plated, not solid gold |
| Sterling Silver | Identified as 925 sterling silver |
Hallmarking requirements in France and the EU are met where applicable.
8. Combined Products
When diamonds and jewellery are sold together (e.g., an engagement ring with a centre diamond):
- The diamond specifications are disclosed separately;
- The setting metal, design, and craftsmanship details are disclosed;
- Total carat weight (TCW) is stated where multiple stones are involved, with centre stone weight separately identified.
9. Custom and Bespoke Orders
For custom orders, we provide a detailed specification document for your approval before production, including all diamond and metal characteristics. Once approved, the item is produced to those specifications.
10. Accurate Marketing
We do not:
- Exaggerate the rarity, investment value, or appreciation potential of diamonds;
- Use misleading terms such as "real diamond" to imply natural origin when a stone is lab-grown;
- Misrepresent the source, treatment, or grading of any stone;
- Use stock images without disclosure where the actual item may differ.
11. Contact Us
For questions about product disclosure or to request additional specifications:
Canora Diamonds Inc.
33 Pindar Crescent, Toronto, Ontario M2J 3L3, Canada
Email: support@canoradiamonds.com
Ensure all product listings on Shopify comply with this disclosure policy before launch.